Fighting the Fear of Failure and Starting Your Own Business in the Davie-Cooper City Area

Offer Valid: 09/28/2022 - 10/28/2024

If you're an aspiring business owner, you're probably no stranger to fear. After all, starting a new business is a huge undertaking that comes with a lot of risks. But just because it's risky doesn't mean it's not worth doing. In fact, many successful entrepreneurs will tell you that taking risks is essential to achieving success. 


So, how do you overcome the fear that comes with starting a new business? Here are some tips from the Davie-Cooper City Chamber of Commerce.

Believe in Yourself

One of the most important things you can do when starting a new business is to believe in yourself. This may sound like clichéd advice, but it's actually true. If you don't believe in your own ability to succeed, then chances are you won't. So, start by convincing yourself that you can do it—and then go out and make it happen.

Practice, Practice, Practice

Business interactions can be tricky, whether you're networking with potential clients or interviewing for a job. And while it's always important to put your best foot forward, sometimes the people you're interacting with are already familiar to you - like your friends and family. In these cases, it can be tempting to let your guard down and forego some of the usual professional etiquette. However, be careful about becoming too casual in these situations. 


Practicing business interactions with loved ones can actually be a great way to hone your skills and refine your approach. Not only will you get valuable feedback from people who know you well, but you'll also get to experiment in a low-pressure environment. So next time you're catching up with an old friend, why not try using some of your favorite sales techniques? You may be surprised at how well they work - and how much your friends appreciate your effort.

Choose the Right Business Partner

Another important tip for overcoming the fear of starting a new business is to choose the right business partner. This person will be your sounding board and support system, so it's important to choose someone who shares your vision and who you can trust implicitly. Take your time with this decision—it's one of the most important ones you'll make.

Know Your Market

When starting a new business, it's also important to know your market inside and out. What are the needs and desires of your target demographic? What are your competition's strengths and weaknesses? The more you know about your market, the better positioned you'll be to succeed.

Create a Marketing Plan

Once you've done your research and know what you're up against, it's time to create a marketing plan. This document will be your road map for success, so take your time putting together a solid strategy that includes both online and offline components. And don't forget to budget for marketing! It's one of the most important investments you'll make in your new business.


If you’re stressed about allocating too much money to marketing, try using some free online tools to ease the cost - at least until your business is humming along. You can use a PDF to Word converter to more easily edit materials you may have on hand instead of recreating the wheel. Simply add your file to the drop zone and select the file type you want. Once your file is in Word, you can easily finesse it to meet your marketing needs. Then, you can convert it back, since PDFs are more stable and easier to use on websites and social media platforms.

Stay Busy

Finally, one of the best ways to overcome the fear of starting a new business is to stay busy. The more time you have to think about all the things that could go wrong, the more likely you are to talk yourself out of taking action altogether. So, keep yourself busy with planning, research, and preparation — and before you know it, you'll be ready to launch your new venture with confidence.

Follow Your Passion

Starting a new business is no small feat — but that doesn't mean it's not worth doing. If you're an aspiring entrepreneur who's feeling scared about taking the plunge, just remember these tips: believe in yourself, practice your communication skills, choose the right business partner, know your market inside and out, use free resources when they’re available, create a comprehensive marketing plan, and stay busy! By following these simple tips, you'll be on your way to overcoming the fear of starting a new business in no time.


Connect with and learn from other local business leaders by joining the Davie-Cooper City Chamber of Commerce.


This Hot Deal is promoted by Davie-Cooper City Chamber of Commerce.